Our oil is derived from pure, organic, wild-caught, cold water fishes, rather than farm-raised.  There is controversy surrounding the consumption of farm-raised fish, in terms of the levels of pollutants and contaminants they may contain.  Also, farm-raised fish are fed an unnatural diet (similar to dry, processed pet food) which negatively impacts the quality of the oil derived from their bodies.  In the case of farm-raised salmon, unnatural food additives and dyes are used in order to simulate the orange/pink color that occurs naturally in wild salmon.  We have selected alternative cold water fishes: sardine and anchovy.  Our oil is tested for dioxins, PCBs, and potentially harmful heavy metals, and is compliant according to the stringent standards set forth by the Council for Responsible Nutrition.

While other fish oil products contain trace amounts of synthetic Vitamin E merely as a preservative for the oil itself, our oil contains a natural form of Vitamin E.  The natural form of this powerful antioxidant, d-alpha tocopherol, is scientifically proven to work more effectively than synthetic forms.  Furthermore, we have included Vitamin E at a significantly higher level in order to provide your pet with extra protection from free radicals.  Free radicals are harmful by-products of normal metabolism, which have been shown to adversely affect the body, causing cell damage and contributing to conditions such as heart disease and cancer.  You may have heard that you should always include extra Vitamin E whenever supplementing with fish oil.  Thanks to our unique combination, you only need one product to accomplish both goals!